Ollin Orchestra Style Guide

Overview

Site Purpose

Present the orchestra to the people, showing them who we are, why do it, how they can join or support, and make the concerts dates available online to the audience.

Target Audience

[Primary: Male and Female 16 and older who enjoy music and playing an instrument in the area of Puebla City, Mexico. These are people would like to learn to play an instrument or that already know to play but would like to be part of the Orchestra.
Secondary: Male and Female from 14 and older who love classical or instrumental music who live in the area of Puebla City, Mexico who are from low and medium class and want to enjoy of a free concert.

Layout

Sitemap

Ollin Sitemap image

Wireframes

Ollin Wireframe 1 image Ollin Wireframe 2 image

Photoshop Design

Download the Ollin Photoshop design file

Branding

Website Logo

Ollin Logo image

Color Palette

The use of white and black shades is related to music sheets, this creates a clean design and helps to be consistent with the Orchestra Colors. The use of a grey and golden color is two create contrast for important links and words and keepn the clean design.

White

HEX #FDFDFD
RGB: 253,253,253

Black

HEX #1D1D1B
RGB: 29,29,27

Gold

HEX #8F6800
RGB: 143,104,0

Grey

HEX #939393
RGB: 147,147,147

Typography

I chose a serif font for the headings to get close to the font in the logo and have a bigger thickness. The use of Roboto in a light weight and having a 1.5 line space helps to make the text easier to read and creates a profesional, clean and music related theme.

PT Serif Heading Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+

Sample Heading

Roboto Body Copy Font

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+

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Navigation

Main Navigation

Secondary Navigation

HTML Elements

Headings

h1

h2

h3

h4

h5
h6

Lists

Unordered List

Ordered List

  1. Item 1
  2. Item 2
  3. Item 3

Links

Link style 1
Link style 2

Paragraphs

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Figure & Figcaption

Figure image of Fernando
Fernando Hernandez

References

Links to Web Design Examples

Links to images, textures, or other borrowed assets